Chipmunk - Superstar

Chipmunk is rapper who got singed last year after being seen on youtube and mc battles and songs on westwood. His just turned 18 and this yeah he performed on the big stage at wireless. His genre is more of a hip hop style to rapping, with four songs coming out once he had been signed he has grown massively in the music industry doing a song with Elton John. The video ‘superstar’ is a mix of story and performance, where there’s shots of him on tour and images of all of the celebrities his met growing up and images of him performing at a young age before he got the record label. He’s done this because in the song he talks about wanting to be coming a superstar and the steps it took him to get a record label.


This was Chipmunk at age 16 in school with his mates before he got signed, this chip is shown when he talks about growing up in the lyrics of the song.


This is Chipmunk with rapper Dappy from N-Dubs a well established group of rappers who have made many albums and hit no1 in the charts many times.

The Music Video has stuck to the given conventions of a music video using conventions such as the video is cut to the beat of the song, the flow of the video matches the song with plot inactive as well as performance where chipmunk is dancing and lip syncing to the song. The film is 3.59 minutes which is the normal time of a music video which the music video conventions have decided. The video itself is advertising the artist himself as well as the song, through the lyrics and the clips it shows how he has made it in the music industry but also shows the struggle of making it. The advertises the song and the artist as it shows his character which will be a benefit to him gaining new fans. The target audience for this song would be for both male and females ages grouped from 14-30 i feel this is the target audience because the lyrics in the song are calm but cleaver where young people who are trying to become rappers can be inspired by them and people of age groups can enjoy them as there in a bit of a story form.

Tinchty Stryder - ‘take me back’ ft. Taio Cruz

Tinchy Stryder is a wrapper who was signed to record label ‘Cloud 9’ in 2009, since then he has made around 8 songs all of which have been in the top ten of the charts. He has also brought out his own clothing line ‘Star In The Hood’ which he advertises in all of his music videos especially within this song. As the opening shot in this music video is him facing away from the camera where you then see his jacket with ‘Star In The Hood’ on the back.

 

The music video is 3.22 minutes long which stays to the conventions of the music videos as the conventions predict it to be from 3-4 minutes long.The music video is filmed with minimum surroundings and minimum props where all you see his Tinchy Stryder and Taio Cruz lip syncing throught the movie. This is not the usual music video that has stayed to the conventions of a music video, but yet they keep the audience interested by the amount of camera angles and shots which they use. 

The music video is cut to the beat of the song where the camera shots switch with beat and the performance goes with the tempo of the song. In this video the artist i presented as someone with wealth and a healthy living, you know this from clips of the video showing him with jewlery and images of cars, which was a Rang Rover sport showing his wealth. 

The video itself unsettles sexual norms as in the music video it has female models showing off their bodies and doing sexy dancing with close up’s and long shots showing both the artist and the models and some shots of just the models. They are in the music video once again to preject the artist and his personality showing his likes for women and also to attract the attention of males watching the video. 

My Pitch & Evaluation From Feedback

Evaluation

After presenting my pitch to my class and my teachers I received feedback off them, the main point of feedback, which I received, was mainly to ensure that my video was unique to the original music vide. I need to put my own mark in the video to ensure it wasn’t just replica of the original. I also got positive feedback from the class as they were all happy with the project I was doing and from describing it to the class they all felt that it would go on well as long as its not too like the original video. They felt my ideas were good and that I had enthusiasm in my project, which will help to make my music video to a high standard. I got some feedback of being weary of working on my own for the project as they felt that it was a lot of workload all for one person. Overall my class and my teachers didn’t find much wrong with my pitch they felt I had a good plan for the music video and with the planning and enthusiasm I have I should do well and my music video should be good as long as all goes to plan, where I’m sure that I will come across some problems as time goes on but hopefully I can find ways around them.

Tinchty Stryder - ‘take me back’ ft. Taio Cruz

Tinchy Stryder is a wrapper who was signed to record label ‘Cloud 9’ in 2009, since then he has made around 8 songs all of which have been in the top ten of the charts. He has also brought out his own clothing line ‘Star In The Hood’ which he advertises in all of his music videos especially within this song. As the opening shot in this music video is him facing away from the camera where you then see his jacket with ‘Star In The Hood’ on the back.

 

The music video is 3.22 minutes long which stays to the conventions of the music videos as the conventions predict it to be from 3-4 minutes long.The music video is filmed with minimum surroundings and minimum props where all you see his Tinchy Stryder and Taio Cruz lip syncing throught the movie. This is not the usual music video that has stayed to the conventions of a music video, but yet they keep the audience interested by the amount of camera angles and shots which they use. 

The music video is cut to the beat of the song where the camera shots switch with beat and the performance goes with the tempo of the song. In this video the artist i presented as someone with wealth and a healthy living, you know this from clips of the video showing him with jewlery and images of cars, which was a Rang Rover sport showing his wealth. 

The video itself unsettles sexual norms as in the music video it has female models showing off their bodies and doing sexy dancing with close up’s and long shots showing both the artist and the models and some shots of just the models. They are in the music video once again to preject the artist and his personality showing his likes for women and also to attract the attention of males watching the video. 

Chipmunk - Superstar

Chipmunk is rapper who got singed last year after being seen on youtube and mc battles and songs on westwood. His just turned 18 and this yeah he performed on the big stage at wireless. His genre is more of a hip hop style to rapping, with four songs coming out once he had been signed he has grown massively in the music industry doing a song with Elton John. The video ‘superstar’ is a mix of story and performance, where there’s shots of him on tour and images of all of the celebrities his met growing up and images of him performing at a young age before he got the record label. He’s done this because in the song he talks about wanting to be coming a superstar and the steps it took him to get a record label.


This was Chipmunk at age 16 in school with his mates before he got signed, this chip is shown when he talks about growing up in the lyrics of the song.


This is Chipmunk with rapper Dappy from N-Dubs a well established group of rappers who have made many albums and hit no1 in the charts many times.

The Music Video has stuck to the given conventions of a music video using conventions such as the video is cut to the beat of the song, the flow of the video matches the song with plot inactive as well as performance where chipmunk is dancing and lip syncing to the song. The film is 3.59 minutes which is the normal time of a music video which the music video conventions have decided. The video itself is advertising the artist himself as well as the song, through the lyrics and the clips it shows how he has made it in the music industry but also shows the struggle of making it. The advertises the song and the artist as it shows his character which will be a benefit to him gaining new fans. The target audience for this song would be for both male and females ages grouped from 14-30 i feel this is the target audience because the lyrics in the song are calm but cleaver where young people who are trying to become rappers can be inspired by them and people of age groups can enjoy them as there in a bit of a story form.

Research - Conventions Of A Music Video

• Images are cut to the beat of the song
• Contains performance - lip syncing - plot inactive - movement
• Individual genres have their own styles
• Normally 3-4 minutes long
• Features the Artist or Band
• A music video is effectively an advertisement designed to sell its product being the song and the band or artist
• The length of the film will depend on the type of music
• A two minute video will contain twice as many camera shots and edits as a feature film
• Music videos will often question and unsettle sexual norms 
• The reason for the release of the music video is the release of the record
• A music video will contribute to the reputation and image of an artist or band

Research - History Of The Music Video

1930-1940; TVs were produced which helped build up the music industry. many record label's created a video to go with the artist or bangs song which was called a 'Soundia' where there was the song being played in the background to an action which normally consisted of the artist or band miming to the song.  

1950's; This year was the rise of the teenager where the music industry grew by artists aiming there music to the high population of the rebellious teenagers. Artists such as Elvis aimed most of his songs to the teenagers with songs such as 'Love Me Tender' which sold highly because all of his target audience of the teenagers bought the record as it was aimed to them.

1960's; This was the year of the 'Beatles' where most of there songs were aimed at the rebellious teenagers which helped in the growth of the band as all of their records sold massively because all teenagers had the record as they related to the music the band made. In this year Beatles also brought out a music video called 'A Hard Days Night' where they were recorded at shows and traveling. This was aimed for all of there fans who weren't able to come to the shows. In this video they show the rebellious teenager from showing them and other teenagers in the film there actions towards older groups. 

1970's; This year was a big year for the change of the music video industry, documents films were made showing live performances and interviews of artists and groups. Rolling Stones brought out a document called 'Give Me Shelter' where they were recorded playing live at gigs and shows for example when they had a charity performance in Hyde Park. In the Film they had interviews where they answered questions and spoke to the audience, they made this film for all the people who couldn't follow them on tour just so that they can ensure to keep hold of all of there fans. In 1977 'Queen' brought out the first music video which changed the music videos from then on. They included action, dancing, and scenes in the music video. The song was called 'Bohemia Rhapsody' which was No1 in the charts for 9 weeks the longest a song has been No1 for and this was mainly due to the music video which advertised the song. 

1980's; The music video industry was then changed and the music video conventions were made every song had a music video created by keeping to the conventions. 'Micheal Jackson' changed the videos which artists and bands would create with his song 'Thriller' where the video was a lot longer then the actual song where he made it more like a film with action, acting, dancing as well as singing. The song was different in the video to the album which he brought out which sold a record of 35 million sells. In 1981 M.T.V (music television videos) in america which was a Tv channel which played music videos of all artists, this helped with the advertisement of the artists and bands songs. The channel came over to the UK in 1984 where the first music video was 'Money For Nothing' the Tv program is still here today showing videos which have generated through the years but which all still use the same conventions which were created in 1980's.