Tinchty Stryder - ‘take me back’ ft. Taio Cruz

Tinchy Stryder is a wrapper who was signed to record label ‘Cloud 9’ in 2009, since then he has made around 8 songs all of which have been in the top ten of the charts. He has also brought out his own clothing line ‘Star In The Hood’ which he advertises in all of his music videos especially within this song. As the opening shot in this music video is him facing away from the camera where you then see his jacket with ‘Star In The Hood’ on the back.

 

The music video is 3.22 minutes long which stays to the conventions of the music videos as the conventions predict it to be from 3-4 minutes long.The music video is filmed with minimum surroundings and minimum props where all you see his Tinchy Stryder and Taio Cruz lip syncing throught the movie. This is not the usual music video that has stayed to the conventions of a music video, but yet they keep the audience interested by the amount of camera angles and shots which they use. 

The music video is cut to the beat of the song where the camera shots switch with beat and the performance goes with the tempo of the song. In this video the artist i presented as someone with wealth and a healthy living, you know this from clips of the video showing him with jewlery and images of cars, which was a Rang Rover sport showing his wealth. 

The video itself unsettles sexual norms as in the music video it has female models showing off their bodies and doing sexy dancing with close up’s and long shots showing both the artist and the models and some shots of just the models. They are in the music video once again to preject the artist and his personality showing his likes for women and also to attract the attention of males watching the video.