Research - Conventions Of A Music Video

• Images are cut to the beat of the song
• Contains performance - lip syncing - plot inactive - movement
• Individual genres have their own styles
• Normally 3-4 minutes long
• Features the Artist or Band
• A music video is effectively an advertisement designed to sell its product being the song and the band or artist
• The length of the film will depend on the type of music
• A two minute video will contain twice as many camera shots and edits as a feature film
• Music videos will often question and unsettle sexual norms 
• The reason for the release of the music video is the release of the record
• A music video will contribute to the reputation and image of an artist or band