Chipmunk - Superstar

Chipmunk is rapper who got singed last year after being seen on youtube and mc battles and songs on westwood. His just turned 18 and this yeah he performed on the big stage at wireless. His genre is more of a hip hop style to rapping, with four songs coming out once he had been signed he has grown massively in the music industry doing a song with Elton John. The video ‘superstar’ is a mix of story and performance, where there’s shots of him on tour and images of all of the celebrities his met growing up and images of him performing at a young age before he got the record label. He’s done this because in the song he talks about wanting to be coming a superstar and the steps it took him to get a record label.


This was Chipmunk at age 16 in school with his mates before he got signed, this chip is shown when he talks about growing up in the lyrics of the song.


This is Chipmunk with rapper Dappy from N-Dubs a well established group of rappers who have made many albums and hit no1 in the charts many times.

The Music Video has stuck to the given conventions of a music video using conventions such as the video is cut to the beat of the song, the flow of the video matches the song with plot inactive as well as performance where chipmunk is dancing and lip syncing to the song. The film is 3.59 minutes which is the normal time of a music video which the music video conventions have decided. The video itself is advertising the artist himself as well as the song, through the lyrics and the clips it shows how he has made it in the music industry but also shows the struggle of making it. The advertises the song and the artist as it shows his character which will be a benefit to him gaining new fans. The target audience for this song would be for both male and females ages grouped from 14-30 i feel this is the target audience because the lyrics in the song are calm but cleaver where young people who are trying to become rappers can be inspired by them and people of age groups can enjoy them as there in a bit of a story form.